 |
|
|
The Most Reliable
|
|
| Why
TruWealth? |
|
 |
|
 |
|
| As can be seen in this example,
when a marketer spends exactly the same amount of money on the value chain areas except data and achieves identical response and conversion rates, the TruWealth targeted list is more economical because only one- third of the prospects need to be communicated with. This results in a substantial increase to your ROI (return on investment) even when factoring in the premium priced TruWealth data file. For example, magazine advertisements can be very costly and you cannot measure the results of your campaign; in addition, you are not targeting a consumer base effectively. Many magazine readers are not the affluent luxury consumers you are trying to target. Therefore, you are spending a large amount of money and not getting much return. If you can target your mailing to the highest average purchasers, rather than waste valuable marketing dollars on mailing the bulk of your marketing materials to individuals that are less likely to make large purchases, you will increase the effectiveness of your marketing campaign and get a better return on investment. |
|
|
|
| Home l About
TruWealth l Why
TruWealth? l Vendor Comparisons
l Case
Study l Company
l Contact |
|
|
|
